BusinessF1’s May issue is packed full of features. The cover story is an in depth, behind the scenes, look at the Ferrari road car company and the incredible money-making machine it has become in 2023. There is also a long profile of Helmut Marko as he turns 80 years of age and we examine his value to the Red Bull Racing team. Formula One’s online media is examined in detail and we reveal the incredibly powerful promotional tool the 39 websites that cover Formula One every day have become.
We also highlight what is rapidly becoming the most successful sponsorship deal of all time- it is Stake.com’s title sponsorship of the Alfa Romeo/Sauber team. The late Paul Newman and Sir Martin Broughton have recently published memoirs and we publish extracts from both. Plus Part 4 of the Manish Pandey/Bernie Ecclestone interview. There is a profile of a veteran sports property owner now retired in Monaco. Along with 20 pages of news and introducing our new columnist, Andrew Frankl.