On average, 8,000 copies are printed every month, which has translated in the past to a BPA audited circulation of over 7,000 a month. The circulation is a mixture of prime subscribers, bulk subscribers and geographically circulated copies by way of the hospitality and aviation sectors.
BusinessF1 restricts the supply of its magazine to members of the motorsport community and to the people who work across the sports industry. The readership is divided 50/50 between motorsports and general sports. It is a global magazine with no particular emphasis on any one country. 90 per cent of its readers are split almost equally between the UK, Europe and North America, with the remaining 10 per cent spread over the rest of the world. BusinessF1 contains non-public information and it is not on sale to the general public. The distribution policy is highly focused and to protect its position, a premium cover price is charged. It also serves to ensure a large pass-on readership. An element of BusinessF1’s circulation is distributed by bulk methods to qualifying exhibitions, conferences and the paddocks of international race meetings, which means every issue has a rolling readership.
Each copy of the magazine is estimated to be read by an average of seven readers a copy - double the normal average of a typical trade and business magazine. It is a magazine that is truly read fully by its subscribers, with most readers admitting that they spend more than an hour on each issue every month and a much higher number of readers admitting to reading it cover-to-cover, when compared to the average trade magazine.
The original BusinessF1 was a member of BPA International, the largest auditor of periodicals in the world, and it will apply for membership again. BPA is the only true international auditor and it is recognised as having the toughest qualification procedures. From a regular print run of 8,000 copies, the official audited circulation of the original BusinessF1 was 7,061 copies, of which 6,332 are classified (prime) and 729 are unqualified (subprime).