Circulation & Readership
Circulation
BusinessF1 is a global magazine with no particular emphasis on any one country. 90% of its readers are split almost equally between the UK, Europe and America, with the remaining 10% spread over the rest of the world. Our two biggest circulating issues are the March and April additions, which also marks the start of the Formula One season. We also do an annual Power List which is a detailed analysis of the wealth inside the world of Formula One. BusinessF1’s circulation is also distributed by bulk methods to qualifying exhibitions, conferences and the paddocks of international race meetings, which means every issue has a rolling readership. Our circulation is a mixture of prime subscribers, bulk subscribers and geographically circulated copies by way of the hospitality and aviation sectors.
Type Breakdown
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Controlled0%
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Bulk0%
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Group Sales0%
-
Subscribers0%
Readership methodology
BusinessF1 restricts the supply of its magazine to members of the motorsport community and to the people who work across the sports industry. The readership is divided 50/50 between motorsports and general sports. As the magazine developed, readers used it increasingly to make lifestyle, as well as strategic business, decisions. It is a magazine that is truly read fully by its subscribers, with most readers admitting that they spend more than an hour on each issue every month and a much higher number of readers admitting to reading it cover-to-cover, when compared to the average trade magazine.Â
Readership Quality
Between 2003 and 2007, BusinessF1 was the monthly staple of the Formula One community and the wider world of motor sport, becoming a true global publication, circulating in every country of the world. Over 100 different jobs from over 60 job disciplines from more than 100 different sport sectors over 30 individual sports made up the circulation of BusinessF1 in 2007. Our Readership of every issue of BusinessF1 is very high, with as many as 10 readers per copy, double the normal average of a typical trade and business magazine. Few magazines can rival BusinessF1’s high readership per copy numbers. A typical issue can reach up as many as 40,000 readers per issue.
Geographic Breakdown
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0%
United Kingdom
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0%
Europe
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0%
Asia Pacific
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0%
Rest of the World
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0%
North America
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0%
South America
TYPICAL READER BREAKDOWN
(based on BusinessF1 July 2006 Vol 4 Issue 7)
TYPICAL COUNTRY BREAKDOWN
(based on BusinessF1 July 2006 Vol 4 Issue 7)
Job Title Breakdown
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0%Vice President/Director
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0%President/Managing Director
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0%White Collar Management
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0%Blue Collar
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0%Senior Management below director level
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0%Chairman/CEO